Marthalicia Matarrita bio

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New York, New York, United States
Biography Marthalicia Matarrita Born and raised in Harlem, New York City. Marthalicia has many art disciplines such as drawing, sculpting, painting and creating large murals and is always expanding in new mediums. Current area of art dialogue is based on educating the harmony between animals and humans, in many unique presentations. Marthalicia early stages: Sharng "black books" graffitti art journals as well as comic books were her past time. Encouraged by faith to persue the art form, Marthalicia entered La Guardia High School of Performance and the Arts, and upon graduating high school, she enlisted in the Army National Guard. She enrolled in S.U.N.Y. New Paltz for B.F.A. in Fine Arts. Her art resume further in her new art journey "Live Art Performance" Today, Marthalicia has broaden her art experiences to many difference avenues in art venues, and oppourtunites where she builds with her community and others.

Wednesday, April 28, 2010

George " Urban Jibaro" Torres, gave me a shout out in a spanish network television TELEMUNDO... Love ya and Thank you so much!! GOD bless you

I don't know what to say... I was so speechless when I received a "facebook notification" stating the George Torres, "Urban Jibaro" left me a note.

As I scrolled down and read in full details all the info he linked me and many others of his note, stating that my picture was in telemundo... ( Telemundo, is a Spanish network television program/ station... like channel FOX 5, lol . ) I was like "eh?" I had to re read that note... and from there  received the biggest chills and glee as I clicked away to the link website with the segment of George's mission!

What a guy! Just recently met him, and found him as a person with great community values, and one that is always sincere and true to the development of culture awareness... I am in deep respects to George and many others like him that fight hard to make those that need enrichment of culture and reviving its spirits!

Check out more on his personal site:

find him on facebook: where you can read more on his backgroud....
"Founder of

Co-Founder of Capicu Poetry & Cultural ShowcaseAbout Me:George Torres is a bi-lingual social media / cultural consultant, who in the late 90's, captured attention on the internet with his personal mission statement of "connecting Latinos to their culture". George has always drawn inspiration from his personal connection to his cultural heritage. Having been raised alternately between New York and Puerto Rico, he was a living embodiment of the Nuyorican experience earning him the nickname "Urban Jibaro".

George's creative vision is the blueprint for Sofrito Media Group and it's growing portfolio of new media products and services. He has over 13 years of experience developing branded projects that appeal to the Latino / Hispanic segment. These include the online blog Sofrito For Your Soul, Radio Capicu as well as Capicu Poetry & Cultural Showcase, a partnership that develops and produces live cultural events. In addition, he recently added social media consulting services to his portfolio to train and develop businesses to effectively execute campaigns that build brand awareness in niche markets.

He remains strongly committed to the Latino community and is currently developing a Social Media strategy for the Por Tu Familia / NYC Initiative for the American Diabetes Association. George also serves as a partner/advisor to other community collectives including the CASA ANA Project / Dominican Republic and LATISM (Latinos In Social Media). Sofrito Media Group is currently partnered with a national organization to assist in the development of a campaign that will address some of the top health concerns in the Latino community.

Over the last 13 years, on behalf of Sofrito Media Group and his fraternity, Phi Iota Alpha Fraternity, Inc; George has lectured, conducted workshops and participated on panels at many educational institutions including SUNY Albany, Columbia University, NYU, Michigan State University and many more.

George Torres is currently available to consult on projects that require a relationship building component that uses social media. He is also available to speak / consult on projects that engage the English Speaking Latino segment.

Sessions are available in person, tele-conference or via skype. if you are interested in booking George Torres, please email

"VAYAAA!!!!! My day is really starting off on the right foot...

I recently had the opportunity to visit Telemundo Studios and talk a little bit about what I do...and why I do it. This conversation was edited as part of the Pepsi Yo Sumo campaign and is airing in different parts of the country over this week and next. I unfortunately missed the NYC broadcast but thanks to MUN2, I can share that video segment with you here today! I will be honest and say that since I was young, I always knew I would be on Telemundo...I just though it would be as a member of Menudo (when I was like 11) or as a Galan in a novela (in my early 20's) It turns out that I made it doing what is in my heart...which is connecting Latinos and people who love us to our culture and rich heritage.

A special shout out to everyone that supports the blog, the events and community initiatives that PapoSwiggity and I develop with our Sofrito Media Group / Capicu Team...without you I do not have a story to tell.

**Special Thanks to nis amigas Maribel Teran...and Abby (@Abbyce on twitter) for trying to help me get a copy of this via the live broadcast in Texas! You ladies ROCK!"


Cindy said...

Hi, I met george in our town of Freeport Long Island and what an amazing person. I have been following his sofrito for your soul for a while and I love his personality and message. That is wonderful that he gave you shouts on tv.

My name is Cindy by the way and I found your work thru my friend Chris and it is just amazing! I love to see my latino brothers and sisters doing it for themselves!

Marthalicia ( M-Squared) said...

Cindy many thank you, and its so great to meet great people in New York , as well inspiring fellas and chica who do well wth helping others. Its sucha please to know that you know him as well... Many thank you for reading this blog and getting to know me too